Head of Communications & Media Relations at Edo Museum of West African Art - IgbohoConnect

Head of Communications & Media Relations at Edo Museum of West African Art

Posted: Aug 10, 2022
Deadline: Aug 30, 2022
  • Job Type Full Time
  • Qualification BA/BSc/HND , MBA/MSc/MA
  • Experience 8 years
  • Location Edo , Lagos
  • Job Field Media / Advertising / Branding
The EMOWAA Pavilion is looking for a senior marketing, communications, and public relations professional who will work closely with our leadership team to deliver real, measurable impact.
The Head of Communications and Media Relations will be in charge of communications, which will have a direct impact on our evolving brand, fundraising, and partnerships.
The ideal candidate will have a demonstrated ability to develop and manage communications at the organizational level as well as across our diverse portfolio of programs and initiatives.
This includes the creation of a world-class research and collections facility, annual research programs, year-round outreach and exhibitions, and the creation of a larger Creative District in Benin City’s historic quarter.
As a critical adviser, you will collaborate closely with directors and other program leads to recommend key messages, channels, and platforms that will drive desired outcomes in Nigeria and across West Africa.
You will have to balance multiple expectations while ensuring EMOWAA has a strong profile among various audiences and stakeholders, with growing interest locally and globally.
You will be expected to evolve our marketing strategy, attract new audiences, embrace digital innovation, and contribute to our mission of becoming an internationally recognized model of artistic excellence, information, and accessibility.

Key Responsibilities:

Strategic Communications

  • Build and execute EMOWAA’s annual communication strategy, clearly outlining key audience- and goal-specific communications products
  • Research and monitor activity of other organisations in the sector to look for collaboration opportunities and contribute to the topical news agenda – sharing and commenting on other organisations’ content as needed.
  • Ensure brand consistency across all media channels, while appealing to a variety of audiences including our partner organisations, potential donors and the general public.
  • Liaise with local and international PR consultants on key projects and initiatives

Media Relations Support

  • Track press requests and media mentions of EMOWAA, and provide weekly media reports to EMOWAA’s senior management with response recommendations
  • Draft press releases and key messages for dissemination to relevant media platforms and stakeholders

Web and Social Media Management

  • Develop and implement a social media strategy that supports our delivery plans including targets to increase brand awareness and engagement
  • Monitor, track, analyse and report on social media and news platforms using tools like Google Analytics and Facebook, and recommend improvements to increase performance.

Content Development

  • Set up plans and processes to ensure we have compelling graphic, video and written content to support proactive media presence
  • Work closely with the Education and Outreach Coordinator and the Head of Programmes on major public events and publications
  • Source and manage content producers in line with specific on outsourced projects, including TORs, contracting and oversight on execution
  • Reviews on all out-going content for publication on our platforms and for key partners
  • Drive value-for-money and cost efficiencies in our production and dissemination work
  • Regularly collaborate with EMOWAA department leads to ensure consistent documentation of activities and over time to build a multimedia archive
  • Provide guidelines and trainings for staff to ensure appropriate use of EMOWAA’s communications tools and platforms (i.e. templates, media messages, etc.)

Essential Skills:

  • At least 8 years’ experience with a proven track record of creating the right voice, deepening brand awareness and achieving engagement with different audiences.
  • Strong copywriting, editing and presentation skills, with excellent attention to detail
  • Ability to develop projects and managed them through to completion, including proposal development, planning and budget management.
  • Able to identify and motivate a network of contractors or a small team to successful completion of its goals and objectives
  • A ‘start-up mentality’ – self-motivated, comfortable with change and collaborative.
  • Motivated by working for an organisation with a strong social purpose
  • Excellent team working, collaboration and people skills in particular the ability to articulate ideas and build relationships with colleagues, senior management, benefactors and press.

Career Growth & Development:

As the EMOWAA’s key programs are established, the responsibilities for this role will broaden to include everything from organizational and project level support specific to the Pavilion to developing strategies that span the range of programs and facilities within the EMOWAA’s Creative District.
As a result, this individual will be regarded as an important contributor to EMOWAA’s fundraising and business development strategies.

Terms and Conditions:

  • Reporting Line: Director of the Pavilion
  • Duty Station: Benin, Lagos
  • Compensation & Benefits: Competitive, subject to credentials
  • Start Date: September 2022 or earlier, subject to 6-month probation period

Method of Application

Interested and qualified candidates should forward their CV to: careers@EMOWAA.com using the position as subject of email.

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